The body-positive Aerie brand reported a lift in sales this quarter, and it could be coming directly out of Victoria’s Secret Pink’s bottom line. While Aerie’s revenue spiked 38% year-over-year, Pink’s growth has stagnated. Using real, unedited models is the underwear line’s claim to fame, and the marketing tactic seems to be winning with young consumers. A Jeffries analyst explains, “There is no other company in retail that is growing this quickly,” and even claims, “Pink is probably over and could be the next Juicy Couture.” (NYP)
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