Sephora is hosting a two-day beauty convention called “Sephoria.” Beauty is having a moment with young consumers who are increasingly spending on self-care, and the success of Beautycon suggests there’s room for more in-person experiences in the sector.

Sephora is hosting a two-day beauty convention called “Sephoria.” Beauty is having a moment with young consumers who are increasingly spending on self-care, and the success of Beautycon suggests there’s room for more in-person experiences in the sector. Over 50 brands will be available to test out at the LA-based event, and a VP at Sephora promises there will be “physical and digital beauty experiences” that allow attendees to “live out all of their beauty fantasies.” (The Cut)