Luxury hotels are dealing with a barrage of emails from Instagram influencers asking for free stays.

Luxury hotels are dealing with a barrage of emails from Instagram influencers asking for free stays. While a post from an established influencer with a loyal fan base is a good marketing move, it’s hard to determine who’s legitimate. One hotel exec explains that “Everyone with a Facebook these days is an influencer.” “Influencer wannabes” are hurting the business prospects of real influencers and the hotels that would want to collaborate with them. (The Atlantic)