HQ Trivia wants to be more than just a viral hit.

HQ Trivia wants to be more than just a viral hit. The app is going beyond ads and in-app purchases to bring in revenue, and sponsored shows are proving to be “mutually beneficial” for brands and the live-streamed mobile trivia game show. For example, when Nike took over and tapped into the HQtie Brandom by offering a customized pair of AirMax sneakers as the app’s “first non-monetary prize,” 1.7 million viewers tuned in to play and most watched the entire show. (Digiday)