Nike is taking customization to the next level with a store that stocks styles based on local tastes.

Nike is taking customization to the next level with a store that stocks styles based on local tastes. In their new L.A. store, 50% of apparel and 25% of footwear stock are chosen using consumer data from online purchases and Nike’s apps, to focus on products that are most likely to sell. Nike plans on “borrowing from the digital to do in the physical,” and refresh the store inventory based on local interest every two weeks. If that’s not data-based enough, anyone on the Nike app will get a personalized push notification with curated offers when they pass the store. (BuzzFeed)