Casper’s new store sells naps, not products. For $25, The Dreamery will offer 45-minute naps in pods outfitted with Casper products, from mattresses to sheets, along with trendy on-loan options like Sunday Riley facewash and Sleepy Jones pajamas. The experimental retail move shows an ongoing trend of direct-to-consumer brands getting creative to connect with their customers in-person. One exec explains, “We don’t really see this as retail. A big part of this is building a community of people…” (Sounds like the beginning of a Brandom). (Racked)
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