One online celebrity is warning that influencer marketing has passed its peak.

One online celebrity is warning that influencer marketing has passed its peak. Josh Ostrovsky, better known as The Fat Jewish, has over 10 million followers but thinks that people are starting to have “social media burnout” and that “the market will be too saturated and the value of influencer posts will continue to plummet.” Despite this, analysts expect the Influencer Effect to stay strong as brand demand continues to rise—especially for micro-influencers. (CNN)