Viacom just acquired AwesomenessTV to tap into their teen viewership.

Viacom just acquired AwesomenessTV to tap into their teen viewership. “Awesomeness has done an incredible job building their brand into a digital media powerhouse for today’s most sought-after and hard-to-reach youth audiences,” said a president at Viacom. Awesomeness reportedly reaches 158 million subscribers, and—though they were reportedly acquired for less than their 2016 valuation—they’ll be a valuable addition to Viacom’s other youth brands, Nickelodeon and MTV. (THR)