Aerie is launching a new body positive campaign.

Aerie is launching a new body positive campaign. “Make You Feel Real Good” features a line of ads with real-life women; meanwhile, a new way to measure busts is rolling out in stores. BFF (AKA Best Fit Finder) is “less invasive than a tape measure,” and store employees will be trained to use it in a program created in collaboration with the National Eating Disorders Association. The hashtag #AerieREAL will keep the marketing momentum going on social media. (MediaPost)