ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Speaking of aspirational travel, hotels are getting Millennial makeovers.

Speaking of aspirational travel, hotels are getting Millennial makeovers. From The Moxy to the Ace Hotel chain, new hotels are prioritizing minimalism and “social media cachet”—but some are sacrificing basic comforts to do so. Microhotels are trading space for trendy amenities while cashing in on their Instagrammability with free marketing from guests. In addition, many of those social media images are misleading. (The Outline)