Kohl’s and PopSugar are teaming up to target Millennial women with an apparel line. PopSugar is leveraging their readership to find trends and take them to market first. PopSugar is leveraging their readership to find trends and take them to market first, using a feature called TrendRank to search the internet every half-hour for up-and-coming topics, stories, and of course trends. The publication is also marketing the line via articles and other content—showing the increasing crossover between editorial and e-commerce that we saw in our Shoppability trend. (alistdaily, AdAge)
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