Hello Kitty is growing up and getting boozy for her Millennial fandom. The franchise has been launching pop-ups and cafes since 2013 to court Experiencification-loving consumers, but their first permanent restaurant and bar in the U.S. will feature a 21-and-only area full of Instagrammable cocktails. This isn’t Hello Kitty’s first alcoholic foray (they also have a wine label) but it goes to show that their targeted demo is increasingly nostalgic Millennials, not kids. (Quartzy)
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