Weight Watchers is changing their name to chase young consumers that think wellness goes beyond weight loss. Their new name WW and tagline “Wellness that Works” are meant to show that their approach to health is about more than calorie-counting.As part of their pivot, they’re rolling out a new rewards program called WellnessWins, revamping their mobile app, pairing up with meditation app Headspace to collaborate on mindful content, and more. (Ad Age, Digiday)
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