Speaking of streetwear, luxury logomaniacs swarmed Hypefest this year. Hypebeast hosted the event, which was full of Instagrammable photo-ops like a MCM-branded yacht and a money-covered Lamborghini. Attendees could create their own sneakers with Adidas or drive virtual racecars with Acronym. And of course, there was plenty of merch. Off-White and Rimowa even took streetwear drops to the next level by releasing new products onto a luggage carousel throughout the event. (GQ)
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