From fast food to dental care, some unlikely products are getting streetwear-style launches. Limited-release drops are creating a sense of scarcity that’s not just limited to coveted streetwear brands like Supreme anymore. Shake Shack announced new burgers that could only be bought via their app while Quip has taken to Instagram to drop special-edition toothbrushes. Our Brandoms trend shows the tactic is a good bet: 40% of 13-17-year-olds say they’ve purchased a special edition or limited release item. (Digiday)
