More advertisers are betting on digital video to reach young viewers.

More advertisers are betting on digital video to reach young viewers. EMarketer predicts that digital video ad spend will surge 30% this year, with YouTube’s growing 17% to a $3.36 billion total and Facebook/Instagram raking in more than double that at $6.8 billion. Snapchat makes up a much smaller amount of the $27.8 billion digital video ad industry but is expected to surge by 19%, while Twitter jumps 12%. Analysts also expect that Facebook Watch will become a bigger player as live viewing takes up more of Gen Z & Millennials’ media consumption time. (Tubefilter)