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Snapchat is betting that short original shows will hold teens’ attention.

Oct 10 2018

Snapchat is betting that short original shows will hold teens’ attention. The platform is getting ready to launch their scripted original series, which feature vertically-formatted five-minute episodes created by top talent (thanks to Snap’s partnership with NBCU). Some of the shows even include augmented reality experiences. Snap’s head of original content hopes the mobile-only format, which one producer calls “uniquely Snap,” will appeal to 18-24-year-olds and set their platform apart from streaming services and linear TV alike. (THR, Fast Company)

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