Nescafé is going global with their esports marketing.

Nescafé is going global with their esports marketing. The coffee company is sponsoring Spanish competitive gaming team MAD Lions E.C. to create activations and digital content that will promote their 3-in-1 brand. Parent company Nestlé has been ahead of the esports trend since at least 2014, putting brands like KitKat and Lion Cereal into the lucrative scene. These marketing moves from a major brand send a message to other non-endemic brands to level up their involvement in the up-and-coming industry. (Esports Observer, ESI)