Reese’s is #NotSorry about asking trick-or-treaters to upgrade their unwanted candy via vending machine.

Reese’s is #NotSorry about asking trick-or-treaters to upgrade their unwanted candy via vending machine. Their “Candy Converter” doled out up to 10,000 Reese’s cups in exchange for lesser-loved sweets on the night of Halloween. And the video documenting the night has racked up over 341,000 views on Twitter. The beloved brand’s not-so-humble call to action is well-earned, as they consistently make our list of Millennials’ and Gen Z’s favorite candies. (AListDaily)