Nike’s controversial Kaepernick ad paid off.

Nike's controversial Kaepernick ad paid off. In the quarter they launched the ad that inspired some to burn their merch, Nike Inc. reports their revenue rose 10% to $9.4 billion and the Nike brand itself jumped 14%, making up $8.9 billion of the company’s total earnings. They took a serious stand by enlisting former San Francisco 49ers quarterback Colin Kaepernick to kick off their revamped “Just Do It,” and our Ybrands tracker confirms that the marketing move elicited positive sentiment in young shoppers. (Ad Age)