Sugary cereal ads work: Kids who see them on TV are more likely to ask their parents for the products than those who didn’t. The American Journal of Preventive Medicine surveyed three to five-year-olds’ parents to find out how much time kids spent viewing TV networks that frequently airs ads for ten sugary cereal brands, including Cinnamon Toast Crunch and Lucky Charms. Kids who saw the commercials one week prior were 34% more likely to eat the cereals, those who saw them at any time during the study were 23% more likely. (Reuters)
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