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Will the series reviving comic Archie capture young viewers’ attention?

Will the series reviving comic Archie capture young viewers’ attention? Following successful shows like The Flash and SupergirlRiverdale is CW’s latest comic-inspired project that puts a dark spin on the once popular ‘squeaky-clean’ Archiefranchise. Assuming their audience—18-34-year-old females—“doesn’t know who Archie is,” the network is creating spots on Musical.ly and making their first foray into video on demand to build awareness. (Adweek)

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