A Los Angeles mall is launching the first virtual reality storefront with the help of director Steven Spielberg.

A Los Angeles mall is launching the first virtual reality storefront with the help of director Steven Spielberg. Dreamscape Immersive is a mall-based VR experience that can let up to six people interact in a VR environment for about 10 minutes—for a $15 to $20 fee. The venture has been backed by Spielberg and other producers, and could potentially be used by Hollywood to create experiences tied to movie releases. Shopping centers, studios, and VR have struggled to draw in young consumers, and are increasingly turning to experiencification. (brandchannel)