About eight in ten of 18-24-year-olds “always” or “often” skip ads on Snapchat, according to new analysis from Fluent.

About eight in ten of 18-24-year-olds “always” or “often” skip ads on Snapchat, according to new analysis from Fluent. The customer acquisition firm also found that over half of users aren’t following news, sports, or entertainment outlets on Discover, stating that Millennials are more interested in “exclusive short, fun content,” and not “ads or mainstream news outlets.” Brands looking to advertise on the app are advised to create content that feels organic and hold off on branding at least three to five seconds into the video to capture attention. (Digiday)