Groupon is going after experience-driven Millennials in their new campaign, “Own The Experience.” Through storytelling, the brand is putting the focus on experience over things and how they can “play an integral part in a daily routine.” In one ad spot, which will air along programs like The Bachelor and The Tonight Show Starring Jimmy Fallon, a young woman uses the service for a spa day and haircut before taking on new job. The campaign also targets budget-conscious young consumers with the tagline “Save Up to $100 a Week on What You Do Every Day.” (MediaPost)
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