Cruise ships are getting the Millennial treatment.

Cruise ships are getting the Millennial treatment. In an effort to attract young travelers who favor experiences over luxury goods, cruise companies are adding “surf simulators, rock climbing walls and spin and yoga classes, as well as onboard cocktail mixologists and DJs,” to their ships. Shareability is also key: Uniworld's U European river cruise targets 18-40-year-olds by promoting “immersive and adventurous experiences along the Instagram and Snapchat-worthy rivers of Europe.” (Business Insider)