Frito-Lay wants kids’ creativity. The brand has teamed up with Shark Tank’s Robert Herjavec are for a “Dreamvention” contest asking kids seven and up to come up with “fun” invention ideas. The young winner will take home a grand prize of $250,000 and have the invention brought to life by a product development firm. Frito-Lay is also working with Young Minds Inspired, distributing curriculum tools to U.S. schools to inspire even more kids to invent. (MediaPost)
