Vevo is amping up their social experience by making co-watching a part of their platform. At SXSW, the brand announced the upcoming social feature, Watch Party, which will allow users to join in on virtual “rooms” and listen to music together through a voting process—a feature that could eventually lead to spotlighting artists or brands curating playlists. They’re also reworking their app to be more interactive, suggesting music videos to re-watch or new music to check out based on listeners’ preferences. (TechCrunch)
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