Ted Baker is going all in on shoppable videos.

Ted Baker is going all in on shoppable videos. The fashion retailer recently released its fourth shoppable video, Meet The Bakers, where viewers can follow a “retro sitcom family” and click on icons above the models to purchase clothing worn. For the most recent video, the brand tried to give consumers more “opportunity to really focus in and pause,” by shortening length and including fewer product shots. (Digiday)