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BuzzFeed’s original content strategy is drawing in big audiences.

Mar 17 2017

BuzzFeed’s original content strategy is drawing in big audiences. The company currently has 31 shows in production or “in some stage of development” for a wide range of distribution partners and platforms. They set their content apart by always “tinkering” with formats and even implementing ideas suggested by viewers. One of their most successful web series, Worth It, tests out food products at different price points (think the $1, $12, and $100 donut), and is constantly evolving from its original episode. The show has drawn in 150 million views across Facebook and YouTube for its first season. (Digiday