Toys “R” Us is finally taking steps to ramp up e-commerce efforts, after same-store sales dropped 1.4% last year and 3% in the fourth quarter alone. The brand has fallen behind competitors in e-commerce, admitting, “In a year to two years, we have to catch up on ten years of innovation and that’s no small feat.’’ To start, they’re improving user interface by adding larger images and text, paring down the checkout process, and simplifying menus. Nearly $100 million has been invested in the effort. (Kidscreen, USA Today)
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