Our Social Media Special Report found that Facebook and Instagram are the top social apps young consumers are using—but which should you focus on?

Our Social Media Special Report found that Facebook and Instagram are the top social apps young consumers are using—but which should you focus on? Brands and celebrities can expect high engagement on Instagram, while media should stick to Facebook—according to a recent study. Socialbaker looked at Facebook and Instagram data to determine what content users liked best on each. Unsurprisingly, news from media accounts dominated Facebook, but brands saw four times the engagement on Instagram than they did on Facebook. (VentureBeat)