YouTube and Snapchat get all the press, but tried and true email marketing may still be the most effective way to reach Millennials. In a recent study by email marketing company Campaigner, Millennials were 7% more likely than average to open a promotional email, and over half of Millennials surveyed ranked email as their preferred medium for digital marketing—aligning with Ypulse’s own Talk the Talk trend research. One caution to digital marketers: almost half of respondents were concerned about “promotional frequency” in their inboxes. Millennials were, unsurprisingly, also more likely to interact with brands via social media than other generations. (MediaPost)
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