Snapchat wants to be the future of TV, and mainstream cable is lining up to participate. As Gen Z and Millennials shift their focus to mobile for entertainment, the app has partnered with the likes of Discover Channel, E!News, Comedy Central, and NBCU to roll out Snapchat Shows—short, “bespoke” original series that aim to revolutionize mobile viewing and make “content a more central part of the Snapchat experience.” A-listers like Jimmy Fallon and Conan O’Brien are lending their talent, and traditional cable shows are producing Snap-sized snippets, with networks working closely with Snapchat to tailor content to the platform—and its audience. (Variety)
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