Gen Z and Millennials are less interested in retail credit cards than other generations, according to a survey by Ipsos and Vyze.

Gen Z and Millennials are less interested in retail credit cards than other generations, according to a survey by Ipsos and Vyze. While 42% of Americans overall would rather research options outside of retail credit for large purchases, 52% of Gen Z and almost 60% of Millennials say they prefer alternatives. If they were to consider a card, though, it would most likely be Amazon—48% of Millennials with store cards chose Amazon, beating out Target by a hair. (Finextra)