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Buffalo Wild Wings wants to win back Millennials with small, “quick-serve,” B-Dubs Express locations.

Buffalo Wild Wings wants to win back Millennials with small, “quick-serve,” B-Dubs Express locations. According to Ypulse data and numerous headlines, Millennials are notoriously favoring fast-casual over casual dining, and the brand has blamed Millennial preferences on their recent struggles. Their younger-skewing spin-off restaurant is focusing on pay-and-pickup counters, and downsizing their expansive sports bar to 30-35 seats. (Business Insider)

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