Over half of Millennials have a separate email just for brands, Yes Lifecycle Marketing discovered in a recent survey. Across generations, the number drops to 36% overall, and only 26% for Boomers. Marketers need not fear though: 83% of Millennials with a dedicated brand email account report making a purchase from email in the last six months. Though many are sifting through promotional emails throughout the day, they’re slightly more likely to look in the morning or evening. (Infogroup)
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