Millennials’ love for Disney continues: Disney took the top spot for the hospitality and theme parks industry, followed by Universal Theme Parks, in MBLM’s Brand Intimacy Report. Millennials especially “favor” Disney parks, and the “strength of nostalgia and indulgence” was cited as a primary influence for the age group’s preference in the unique study, which measures emotional bonds to show how much brands resonate with different demos of customers. Not only did Millennials report the deepest emotional bonds to Disney and Universal, but, overall, double the industry average were willing to pay a 20% premium for them. (MediaPost, PRWeb)
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