Influencers could use their power for good: A recent study found their followers are more likely to aid causes, especially if an influencer they follow has shown their support for it. Allison+Partners’ study uncovered that 35% of people who followed an influencer engaged with a cause their influencer recommended; out of that group, 52% spread awareness, 51% donated money, and 37% personally volunteered for the cause. Cause marketers may want to consider The Influencer Effect when planning their next campaign. (Tubefilter)
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