Over eight in 10 Gen Z teens say social media influences their shopping, and 74% of Millennials said the same in a recent report from Yes Lifecycle Marketing.

Over eight in 10 Gen Z teens say social media influences their shopping, and 74% of Millennials said the same in a recent report from Yes Lifecycle Marketing. Gen Z called out Snapchat as especially influential in their purchase decisions, ranking them two times higher than Millennials did. They also ranked Instagram the highest, while Millennials preferred Facebook more than any other age group. The results reinforce the idea that marketing to young generations is different, and marketers need to think about social to win them over. (Marketing Dive)