Celebrity makeup artists are becoming influencers in their own right.

Celebrity makeup artists are becoming influencers in their own right. They’re leveraging their large social media followings to build big brand partnerships and make career-changing moves. Erin Parsons, who works with Gigi Hadid, recently became Maybelline’s global makeup artist. These influencers have engaged audiences who display strong interests in beauty, making them the perfect market for many makeup promotions—and have cred as authentic because they’re less likely to promote a product without using it. (Glossy)