Millennials are picking products from companies with activist CEOs. A study from Weber Shandwick found that 51% of 18-35-year-olds are more inclined to buy from companies with CEOs who stand up for issues they support. Not only are they “voting by wallet,” but 47% believe CEOs “have a responsibility to speak up” about causes that impact society, nearly double Gen X and Boomers. We found most Millennials believe America is changing for the worst, so perhaps they’re leveraging their purchasing power to make it better. (MediaPost)
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