La Croix is more popular than ever, with no signs of fizzling out anytime soon. Sales of sparkling water, one of Millennials’ favorite things to drink, have more than doubled in the last four years, and La Croix is feeling the love. Parent company, National Beverage, saw profits rise “from $49.3 million to $107 million” since 2015. Why? While competitors like Perrier have stayed traditional with marketing, La Croix has gone digital, and has shone on social. Their Instagrammable pastel cans are perfect fodder for feeds, and their “vast network of micro-influencers” make sure no Millennial misses them. (Fortune)
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