Are teens watching music videos?

Are teens watching music videos? The answer is yes, though they might not think about them the same way the MTV generation did. Whether they know it or not, “teens are engaging with music videos all the time.” Vevo found that though they’re not always watching directly, 67% are more likely to share music videos than other content on social media. On social, engagement means a lot more than viewing—liking, commenting, etc. Oh, and did we mention that GIFs count? (Refinery29)