Bloomingdale’s wants to bring Millennials back to department stores with their new beauty boutique. Glowhaus will introduce 800 new products that all retail for less than $100 a piece. Their “open sell plan” will look a lot more like a Sephora than a typical department store (which is good, since Millennials rank department stores as one of their least favorite places to shop). The new beauty counter will also feature a “Grab and Glow” section, selling “Instagram-famous products.” (Racked)
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