Bloomingdale’s wants to bring Millennials back to department stores with their new beauty boutique.

Bloomingdale’s wants to bring Millennials back to department stores with their new beauty boutique. Glowhaus will introduce 800 new products that all retail for less than $100 a piece. Their “open sell plan” will look a lot more like a Sephora than a typical department store (which is good, since Millennials rank department stores as one of their least favorite places to shop). The new beauty counter will also feature a “Grab and Glow” section, selling “Instagram-famous products.” (Racked)