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The diamond industry is upping their Instagram game to get back in Millennials’ good graces.

The diamond industry is upping their Instagram game to get back in Millennials’ good graces. The Diamond Producers Association is “putting a wider lens on diamond purchase drivers” by looping themselves into pop culture moments. They posted a shot from Taylor Swift’s latest music video where she’s bathing in Neil Lane diamonds, a diamond necklace featuring a dragon head for the season finale of Game of Thrones, and more. Just since January, their follower count has risen 54%, and their likes and comments are up 87%. (DigiDay)

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