More companies might start paying off Millennial employees’ student loans, thanks to Fidelity.

More companies might start paying off Millennial employees’ student loans, thanks to Fidelity. The financial company rolled out a program to let employers pay off student loans directly at regular intervals, like investing in health savings accounts or 401(k)s. About 4% of companies currently offer similar repayment plans, through smaller players like SoFi and Student Loan Genius. Fidelity’s entry, based on “broad interest from companies across the spectrum,” could be a turning point and mean more will need to offer the incentive to stay competitive. (BuzzFeed)