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Right after we declared peer polling a trend to watch in our new Ypulse Quarterly trend report, Instagram has introduced a new polling feature.

Oct 05 2017

Right after we declared peer polling a trend to watch in our new Ypulse Quarterly trend report, Instagram has introduced a new polling feature. The tool lives within Instagram stories, where users can now crowdsource decisions by creating binary polls for friends to answer. Results can be viewed in real time by the viewers and the creator. The tool is potentially a riff on Polly, whose polls got popular with teens on Snapchat recently, but squashing a startup is nothing new for Facebook and its properties. (TechCrunch, Select All)

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