Seven in ten brands work with Instagram influencers, but that varies widely across industries. According to L2, luxury brands are the most likely to leverage The Influencer Effect at 91%, followed by activewear and beauty brands. On the flip side, just 45% of food and beverage, 38% of personal care, and 16% of home care brands use Instagram influencers as part of their ad strategy. Those industries may want to catch on quick, because Keller Flay found 80% of Gen Z and 74% of Millennials are influenced by social media when shopping. (RetailDIVE)
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