Netflix is making merch to capitalize on Stranger Things fan fervor, and it’s the start of a new revenue model for the streaming giant. Target and Hot Topic are partnering up with Netflix to sell sweaters, coffee mugs, and more with designs inspired by the unbelievably popular show, and board games like Monopoly and Clue are getting Stranger Things spinoffs. While season two of the show is technically “over,” delving into the licensing biz will keep the money flowing. Considering Netflix just hired a corporate heavy hitter to head their licensing efforts, expect to see more SVOD show-specific merch hitting shelves. (Ad Age)
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